Do Digital Marketing Agencies Offer Bilingual Services?

In today’s multicultural world, language plays a major role in marketing success. Whether you're targeting Spanish-speaking audiences in the U.S. or expanding globally, one question many business owners ask is: Do digital marketing agencies offer bilingual services?

The short answer: Yes, many do, and it can make a huge difference in your results. In this article, we’ll break down what bilingual services typically include, why they matter, and how to find the right agency for your needs.

Why Bilingual Digital Marketing Matters

More than 41 million people in the U.S. speak Spanish at home, and that number is growing. By marketing in multiple languages, businesses can:

• Reach more customers who prefer or trust brands that speak their language

• Build stronger emotional connections

• Improve ad performance and engagement

• Stay ahead of competitors still targeting just one audience

Whether you're in real estate, food service, eCommerce, or professional services, bilingual marketing gives your brand an edge.

What Bilingual Services Should You Expect from a Digital Marketing Agency?

Not all agencies offer bilingual services, but the ones that do should cover multiple areas of digital marketing. Here's what to expect:

1. Bilingual Content Creation

This includes translating and creating original content in both languages:

• Website pages (Home, About, Services, Contact)

• Landing pages for paid ads

• Blog posts

• Product descriptions

• SEO-optimized content in both languages

2. Multilingual SEO (Search Engine Optimization)

To rank in Google for English and Spanish keywords, agencies may provide:

• Keyword research in both languages

• Meta tags, titles, and descriptions translated and optimized

• Local SEO for Spanish-speaking regions

• Bilingual sitemap submissions

3. Social Media in Two Languages

Expect bilingual management of platforms like:

• Instagram

• Facebook

• TikTok

• LinkedIn

• Google Business Profile posts

Agencies will post in both languages, respond to comments/messages, and create bilingual ad creatives to match your campaigns.

4. Bilingual Paid Advertising (Google Ads & Meta Ads)

Agencies can create and manage ad campaigns in multiple languages by:

• Writing ad copy and headlines in both English and Spanish

• A/B testing for language variations

• Using geographic and language targeting

• Creating dual-language retargeting campaigns

5. Email Marketing Campaigns in Multiple Languages

Agencies may help you segment your email list and send bilingual campaigns:

• Welcome sequences in both languages

• Newsletters with toggled content

• Automation flows for Spanish-speaking leads

6. Bilingual Customer Journeys & Funnels

Agencies may also help create marketing funnels tailored to each language group, including:

• Language-specific landing pages

• Bilingual lead magnets

• Forms and autoresponders

• CRM tagging for list segmentation

How to Find a Digital Marketing Agency with Bilingual Services

Here’s what to look for:

• Native or fluent Spanish speakers on the team

• A portfolio of bilingual work (ads, websites, etc.)

• Understanding of Latino culture and behavior online

• Tools and platforms that support multilingual marketing (Wix Multilingual, WordPress WPML, Meta Ads Manager)

Yes, many digital marketing agencies do offer bilingual services — and the best ones don’t just translate, they connect. From websites and SEO to social media and advertising, having a bilingual strategy means you can reach more people, build stronger relationships, and grow faster.

If your business wants to reach Spanish-speaking audiences, we’re here to help.

Book your free consultation